Whether you engage with us for one program or several, our focus is helping you realize online marketing success. Thank heavens they did! In this study, the ‘case’ refers to the integration of B2B content marketing and marketing automation usage. Studien zufolge haben Case Studies einen entscheidenden Einflus… Top content on Case Study and Examples as selected by the B2B Marketing Zone community. The tight alignment of sales and marketing through automation, Newly created marketing automation database, Increase in online newsletter subscribers by over 43 percent, A conversion rate of about 2.6 percent from new website visitors, The company witnessed the revenue growth of over $1.5 million, Triggered email campaign using automation, Keeping track of the customers’ journey and advanced reporting, Increase their customer retention rate with Email Newsletters, Convert more prospects into permanent paying customers using automated follow-up texts and personalized workflows, Sending out automated email follow-ups to the previous client, Importing contacts to a new list for a specific mailing, The automated email marketing campaign constitute of 26 recent of traffic for Rhinov, The company saw a 32 percent boost in conversion rate. The campaigns … Now that we’ve outlined the steps that should be considered when creating a case study for your B2B content marketing strategy, here are some industry examples that are worth a look as you embark on case study development. In Webinaren können Sie außergewöhnliche Branchen-Informationen für die Unternehmen bereitstellen. Egal ob B2B oder B2C: Marketing Automation verspricht in beiden Ausrichtungen Erfolge. Die Arbeit mit Buyer Personas beleuchten wir in diesem Artikel näher. B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. Deepti is a senior content writer with AeroLeads. Durch eigene SEA Anzeigen oder sehr spezifischen Content für Ihre Personas können Sie den Nutzer bereits klassifizieren. Acteva – 350% Increase In ROI . Get access to all our features and only upgrade when you need to. Marketing Automation B2B Marketing Automation [Case Study] Marketing Automation für B2B-Unternehmen ist manchmal komplizierter umzusetzen als für B2C-Unternehmen. The overall template offers an interesting look at B2B marketing plans through a different lens. Your email address will not be published. And most importantly, they saw a tremendous boost in the conversion of the inactive users. From churning out regular blog posts to running email campaigns, there’s a lot to do, but the time is limited. B2B Marketing Case Studies Altitude is a full-service B2B marketing agency specializing in helping clients in high-tech and niche markets drive leads, grow and realize their exit goals. Thorit GmbH Erlangen / Stuttgart  P: + (49) 09131 9279 515  | M: sales@thorit.de, Salesforce als Marketing Automation Software, Taktik: Wertvolle Inhalte, Lead Nurturing. In the above case study, we saw how a B2B company adopted both marketing automation as well as a CRM platform to scale their growth with the help of a vendor. To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Article (4 pages) Most Popular Insights. Bevor wir Ihnen zeigen, wie man automatisiertes Marketing betreibt, stellen wir erstmal die Voraussetzungen klar. Marketing Automation für B2B-Unternehmen ist manchmal komplizierter umzusetzen als für B2C-Unternehmen. Now they were aware of exactly what was going on in their buyers’ journey — from lead generation right down to the final conversion. Diese Logik, durch die entsprechenden Workflows, wird einmalig in Ihrer Marketing Automation Software hinterlegt und fortlaufend optimiert. After that, they integrated their databases with marketing automation. With automation system in place, their team started running automated email marketing campaigns, started with lead nurturing by automatically engaging their fresh leads, and even integrated the automated campaigns with their webinar platform. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. des ROI) ist dieses System sehr wichtig. Durch die sinnvolle Einordnung von Besuchern können Sie passende Call-to-Actions liefern. Learn how to scale, find the right content for your audience, and more. Before they brought automation technology in place, the company lacked a refined method to track their lead nurturing process. Time to go through some Marketing Automation Case study. Here are examples of content marketing that will show you how other marketers are impacting their organizations along with the results of those case studies. Nichts ist schlimmer als ein Lead, der erst 5 Tage warten muss, bis er dem richtigen Verantwortlichen im Unternehmen zugewiesen wird. Selbst ohne Cookie ist diese Identifizierung anhand mehrerer Faktoren möglich. However, when it comes to Managed Maintenance Inc., a B2B company that provides management services to businesses with technology assets, they already had a marketing automation system as well as a CRM software platform in place. Somit erkennt die Software den Nutzer jederzeit wieder. Then, I am sure, these marketing automation statistics will change your mind. Sie müssen sich überlegen: Mit welchen Inhalten erreiche ich welche Nutzer, zu welcher Zeit auf welchem Kanal und mit welcher Aktion? Testen Sie die Marketing-Automation-Software jetzt kostenlos. It only took them a couple of steps to design their personalized and highly customized email campaign with a marketing automation software tool and get everything up and ready. Learn how businesses can use software to effectively solve marketing, sales and service problems. Case Study. Article (4 pages) A Chinese steel manufacturer systematically transformed its operations to be customer-centric—and in the process, improved its bottom line. They mainly focused their marketing automation on three areas i.e., ease of use, scalability, and integration of marketing automation with their CRM system. #8: Single Statement Templates from CMI. Now, after streamlining all the steps of the customer journey, all their leads were automatically directed from landing pages to sales representatives. Es sollten im Vertrieb klare Aufgabenverteilungen herrschen. That’s why we recently compiled a list of some useful automated lead generation tools. Choose a marketing automation software based on certain criterions, including: 3. A growing collection of 300+ case studies by industry, company size, and location. VSGi: Improving B2B Inbound Marketing Lead Quality. We talked about five success stories of B2B companies and how they used marketing automation to drive success. Nachdem wir die Voraussetzungen geklärt haben, möchten wir Ihnen einige Beispiele zeigen, wie Marketing Automation umgesetzt werden kann. A cloud hosting company got new business leads from Facebook advertising and a whitepaper for $59 each. Marketing Automation für Business to Business: Die großen „Riesen“ wie salesforce, Marketo und HubSpot bieten meist sehr teurere Lösungen an. The case under investigation is contemporary and rare, as content marketing and marketing automation have not yet been studied in combination, and knowledge on both content marketing and marketing automation remains in its infancy. Alan Lucy. Vermutlich nicht! Entwerfen Sie wertvolle und interessante Inhalte. Der Einsatz eines CRM Systems ist dringend notwendig. Today consumers expect a lot from the brands they interact with. The final results turned out to be pretty wonderful. To begin with, they revamped and integrated their entire database. Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues. Among B2B businesses, 69% of top B2B performers use marketing automation for customer acquisition and 50% use it for customer retention. Acteva is an online registration, ticketing, and payment management service that began using marketing automation to improve its targeting and ROI. ADP: Developed a content marketing campaign to connect and engage with their target … The company astutely took advantage of this new trend and leveraged the writing and researching experience of their stalwart editors and reporters. However, Mandy Hauck, Manager of Marketing Communications, CentricsIT, had a trick up her sleeves. We can be your guide. Use Cases for Marketing Automation in B2B Tech. Identification and tracking of website behaviour combined with possibilities offered by CRM support your sales operations and lead education programs. These goals led the company to seek out automated email marketing software tool that could help them send out automated follow-up texts and emails along with engaging newsletters. Hierbei macht es einen großen Unterschied, welche Persona Sie ansprechen wollen. Ihre Webseite, Ihr Shop oder Ihre Landingpages sind das Grundgerüst, auf dem die Marketing Automation aufbaut. Durch die umfassende Integration von z.B. We, at AeroLeads, are one of the biggest votaries of marketing automation. Their marketing and sales data were completely separate. This also resulted in saving loads of time as it takes a long step out of the whole process. Are you, by any chance, sceptical about marketing automation and its long term impact on your business? SEO CASE STUDY. While the details are sometimes sensitive, the picture painted in the following success stories is one of quantifiable results. See Marketo customers and view case studies of successful marketers, from small non-profits to global enterprises in every type of organization. Download now Marketers can benefit from this slightly elevated approach after taking the time to dive in. It is the use case "cheat sheet" that illustrates ten ways to best use Intent data for sales, marketing, agencies, and operations. Outsource a consultancy team to expedite the automation process. Single statement marketing plans are an actual thing. I am sure you know that most insurance companies are going through the drastic problem of declining revenue via advertisement. Acteva already has Salesforce, but wanted more visibility into their marketing activities and chose Marketo since they’re easily integrated with Salesforce. Aufgaben, die früher manuell abgelaufen sind (z.B. Are you ready to dig in to marketing automation? Case study: Building a customer-centric B2B organization. Crain’s Business Insurance, a trade publication. Join our thousands of weekly case study … In den Marketing-Automation-Lösungen sind CRM-Module meist integriert. You can look at other case studies and try to emulate their marketing or sales technique. The thing that helped them out the most was that the new system offered them transparency when it came to their sales funnel. Have a close look and see different styles of marketing and get inspired. Case Study #1 How SmartBear Software Increased leads by 200% CentricsIT, a B2B enterprise that provides data-centred solutions to other enterprises, 30+ Lead Generation Software Tools For B2B Businesses, They witnessed 80 percent of lead generation growth through automated trial downloads. But how did they use automation to drive such a resounding success? In the case study below, see how the team integrated the automation system and worked closely with the Sales team to qualify leads, and … All fields are required. Moreover, 68 per cent of professionals believe that marketing automation results in increased customer engagement, while 58 per cent of the credit it for more timely communications and increased opportunities like up-selling. 5 Marketing Automation Case Studies 1. Wir zeigen Ihnen wie es geht und welche beispielhaften Anwendungsfälle es gibt! Here are some of our B2B Facebook advertising case studies over the last 12 months: An attorney got a case worth $100,000 from Facebook after spending just a few hundred dollars on Facebook advertising. However, they didn’t do it all alone. They want to know that when they interact with a business, they are speaking with humans on the other end. CRM, E-Mail, Content-Management-System, Onlineshop, Google Ads und Facebook Ads kann ein allumfassende Marketing Automation erreicht werden. The most affordable ads … And this is where marketing automation comes into the game. Offers links to B2B segmentation case studies. Wir zeigen Ihnen wie es geht und welche beispielhaften Anwendungsfälle es gibt! For one, they could now save plenty of time. Viele Unternehmen betrachten Fallstudien als Mittel, um neue Kunden zu gewinnen. Having a stellar background in email marketing, she knew just how she could integrate marketing automation with email marketing to drive more revenue and generate massive leads. Our generous Free Forever allows you to send email campaigns to up to 2,500 of your subscribers for free. The Rise Of B2B Personalization. Moreover, the single case study method … Get your free 'Guide to using B2B Intent data' Intent data can be applied to numerous activities, which is why we've created the ‘Guide to using B2B Intent data’. Ohne Verpflichtungen. Unternehmen wollen damit zum Beispiel den Traffic auf ihrer Website erhöhen und promoten diese Fallstudien zum Beispiel via Newsletter und auf Social-Media-Kanälen wie Facebook. Learn More. Social Chain – The Power of Personality Damit ist der Nutzer bereits proaktiv mit Ihnen in Verbindung getreten und wir haben einen neuen Kanal freigeschaltet: E-Mail-Marketing. This new setup was then used to segment their content to cater to different types of readers. All these numbers show that Durch sinnvolle Segmentierung Ihrer Nutzer haben Sie im ersten Schritt bereits eine sehr wichtige Information über den Besucher gesammelt. Diese haben wir nochmals zusammengefasst. Improve Your Marketing. Gerade im B2B Bereiche muss man sehr genau überlegen, was wirklich nützlich für andere Unternehmen sein kann. Grundlage bietet eine Kundenumfrage des Unternehmens Cloudbridge (die Studie kann man hier anfordern), das 164 deutsche Unternehmen zur Planung, dem … Start off with the basics such as email marketing, lead nurturing, and so forth. Once you are through with this process, you can also see tremendous benefits like SmartBear Software. Thus, they decided to up their ante by doing away with the archaic methods of generating revenue through boring ads and decided to foray into marketing automation. Umso mehr Integrationen vorhanden sind, umso mehr Daten können Sie nutzen, umso mehr kann automatisiert werden und umso bessere Aktionen können ausgeführt werden. B2B Case Study Examples. Required fields are marked *. Heute möchte ich jedoch einen Blick darauf werfen, was sich Unternehmen von MA wünschen und wie sie den Einsatz von MA planen. Based on some new research and studies, I’ve accumulated the top 11 marketing trends that every B2B marketer needs to know today: 1. Because we have seen firsthand how it can help B2B companies reach great heights. Sobald ein neuer Lead einsteigt, laufen alle Workflows automatisiert ab. Our clients. Give us your details and we’ll be in touch. Treiber der Untersuchung sind hierzulande das Institut für Sales und Marketing (IFSMA) sowie die B2B-Agentur wob. You can browse through the tools here: 30+ Lead Generation Software Tools For B2B Businesses. Die Zukunft von Marketing & Sales Automation in Deutschland“ In Deutschland wird die Marketing Automation Studie 2018 bereits zum dritten Mal durchgeführt. Durch Eingabe seines Namens und der E-Mail-Adresse erhält in diesem Beispiel der Nutzer eine kostenlose digitale Kopie eines Magazins. Bieten Sie Ihren Kunden z.B. This made it easier for them to determine what would be done next to convert the lead into permanent customers. Nach der B2B-Content-Marketing-Studiedes ContentMarketing Institutes setzen 77 Prozent der Unternehmen Case Studies im Rahmen ihrer Content-Marketing-Aktivitäten ein. Hier werden umfangreiche Bedingungen im Marketing Automation Tool festgelegt. According to statistics, over 74 per cent of marketers says that saving time is one of the biggest perceived benefits of marketing automation. However, if you are still wary of embracing B2B marketing automation, then don’t worry. Es gibt aber auch günstigere und oft effektivere Lösungen wie SALESmanago. Crain’s Business Insurance, a trade publication, has been facing the brunt of the same exact problem. Implementation of CRM software Led to 200% Increase in Lead Generation SmartBear Software, a B2B cloud mobile software company, decided to try out marketing automation and CRM software implementation. 21+ B2B Marketing Examples and Case Studies [In 2021] Nick Zviadadze December 8, 2020 Dell Customer Stories; Salesforce Customer Stories; Accenture Client Case Studies A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. View Case Study. We’ve helped hundreds of clients over our 15 years in business. das Versenden von informativen Inhalten in Form von Newslettern) läuft hier automatisch ab. Find Business Emails and Business Phone numbers with AeroLeads. There are countless other success stories like these — and with marketing automation, you can be the next one. But the problem here was that both the systems were not integrated or properly aligned with each other hence not driving as much profit as they should have. CentricsIT, a B2B enterprise that provides data-centred solutions to other enterprises, was grappling with their return-on-investment rate. According to the prediction of Forrester, Business spending for Marketing Automation tools will grow from $11.4 billion in 2017 to reach $25.1 billion annually by 2023! Manufacturer Strongwell Corporation transformed its email marketing and alignment through marketing automation — so much so that it was able to pull a $30,000 project into the Sales funnel after its improved email nurture campaign was put in place. (And devouring sushi). Dieser Schritt ist einer der Wichtigsten. Dennoch gibt es im B2B-Bereich einige Besonderheiten. Local Search Case Studies: Improve Your Local Search Marketing. Sollten Sie dem Geschäftsführer eines Unternehmens die gleichen CTAs anzeigen wie einem Marketing-Profi? B2B Online Marketing Case Studies. Diese Information wird technisch über einen Cookie im Browser des Nutzers gespeichert. Here we go: CONTENT MARKETING. In meinem letzten Beitrag zum Thema habe ich einige Use Cases für Marketing Automation (MA) vorgestellt. 4. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. They did envision a considerable growth in their profits and lead generation process but not to the extent they actually witnessed. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. Besonders wichtig sind dabei ein passender Aufbau, ein responsives Design und eine gute Strukturierung. Posted December 8, 2020. The main goal was to save time and to not miss out on important leads. Learn how to select a marketing automation solution, how to sell the idea to your organization, the things to watch out for and how to do an implementation. In succinct words, the company created different content categories and segmented the database of their audience in different groups to make sure that certain type of content is now sent out to a certain type of reader segments. Your email address will not be published. Am Anfang sollte immer die Überlegung stehen: Welche Personas sprechen wir eigentlich an? Marketing Automation Case Study: One marketer’s 5 step process from vendor selection to a 178% increase in deals B2B Marketing: 5 privacy factors to consider when using marketing automation Email Marketing: The importance of lead nurturing in the complex B2B sale Prospect Marketing: Nurturing leads lost to competitors . Signup to Aeroleads to find business emails of your prospects for your next email marketing campaign, Time to go through some Marketing Automation Case study. Surprising and delighting Xbox fans, one tweet at a time. B2B is a home market for Marketing Automation – systems belonging to this category have been developed to support sales between companies. Diese werden dringend benötigt um eine wirkliche Automatisierung erreichen zu können. They realized, in time, that the customers are now buying on the basis of up-front research and valuable content not after seeing advertisements. DOWNLOADS Open interactive popup. To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Not sure how to tackle all this? 2 minute read In 2014, Mid-Atlantic Controls Corp. (MACC), partnered with WebStrategies to improve the capabilities of their existing website. In this in-depth post, we will show you 14 brilliant B2B Marketing Automation Examples to alleviate your doubts and to get you started with marketing automation. Diese sollten einen wirklichen Mehrwert bieten. Open interactive popup. After implementing automation, they knew exactly where they stood with each of their leads. The SaaS-based company hired a consultant to speed up their process and get their automation solution up and running within a week. 6 Business-to-Business Facebook Marketing Case Studies. Contact us now . The company decided to rescind the current model and put in place something like SmartBear software did. Content marketing case studies aren't always black and white results. 85 percent of their revenue was generated as a result of trial download leads. Landing Page Testing Drives Mobile Leads. The case studies we’ve included show how personal branding, online promotions, and cultivating social and real-world communities can yield significant B2B marketing success.You can expect to leave with some original ideas to add into your B2B marketing strategy. 2. Für eine Analyse (z.B. When will the COVID-19 pandemic end? In this session, A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales, Jon Miller, VP of Marketing at Marketo, explains what marketing automation is, why lead nurturing and lead scoring is essential to business, and also provides us with two case studies of companies that leverage these tools to create marketing and sales alignment, and increase sales leads and ROI. SmartSearch Marketing focused on improving the mobile experience to drive additional leads for this B2B security software client… View Case Study . SmartBear Software, a B2B cloud mobile software company, decided to try out marketing automation and CRM software implementation. Software tools for B2B businesses, 69 % of Top B2B performers marketing... Ausrichtungen Erfolge, Ihr Shop oder Ihre Landingpages sind das Grundgerüst, auf dem marketing. Now marketers can benefit from this slightly elevated approach after taking the to. Content für Ihre Personas können Sie passende Call-to-Actions liefern Landingpages sind das Grundgerüst, auf dem marketing! Software implementation improve your local Search marketing them transparency when it came to their sales.! Template offers an interesting look at other case studies of successful marketers, from small non-profits to global in... Next one benefits of marketing automation software based on certain criterions, including:.... Beiden Ausrichtungen Erfolge Nutzer bereits klassifizieren diesem Beispiel der Nutzer eine kostenlose digitale Kopie eines Magazins kostenlose digitale eines! Wie SALESmanago spezifischen content für Ihre Personas können Sie passende Call-to-Actions liefern size, and payment management service began. Expedite the automation process marketing, sales and service problems didn ’ t worry andere Unternehmen sein.! Of clients over our 15 years in Business & sales automation in Deutschland “ Deutschland! The mobile experience to drive such a resounding success wollen damit zum den! Logik, durch die entsprechenden Workflows, wird einmalig in Ihrer marketing automation [ study! Logik, durch die sinnvolle Einordnung von Besuchern können Sie den Nutzer bereits klassifizieren easier. Trick up her sleeves lead generation tools wünschen und wie Sie den bereits... Welchen Inhalten erreiche ich welche Nutzer, zu welcher Zeit auf welchem Kanal mit! Marketing, sales and service problems companies are going through the drastic problem of declining revenue via advertisement these show. 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Offered them transparency when it came to their sales funnel a B2B that! Your client 's mind at ease and build confidence in your brand week! B2B Bereiche muss man sehr genau überlegen, was sich Unternehmen von MA planen, after streamlining the. An online registration, ticketing, and location the mobile experience to additional! Ihnen zeigen, wie marketing automation to improve its targeting and ROI ) läuft hier automatisch ab Voraussetzungen. To different types of readers software client… view case studies by industry company! Actually witnessed learn how businesses can use software to effectively solve marketing, sales and service problems,. Automation B2B marketing Zone community Beispiel den Traffic auf Ihrer website erhöhen und promoten diese Fallstudien zum via! Blog posts to running b2b marketing automation case studies campaigns to up to 2,500 of your subscribers for Free der. 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